Skylanders Trap Team First-To-Play Tour Launches at Comic-Con International: San Diego

Originally posted by the Toy Book on July 23, 2014 by Phil Guie


Activision Publishing Inc. is kicking off a four-month, nationwide Skylanders Trap Team First-to-Play Tour, in which attendees can playSkylanders Trap Teaminside a customized Game Truck, which serves as a mobile video game media room.

The tour will give fans a hands-on experience of the game prior to its North American launch on October 5. The first stops coincide with Comic-Con International: San Diego, and are scheduled for Thursday through Saturday, 9:30 a.m. to 7 p.m., and Sunday, 9:30 a.m. to 5 p.m.

Fans can visit the Game Truck at Interactive Zone, located at Petco Park’s Lexus Premier Lot, Imperial Avenue at 11th Avenue.

Real Deal: GameTruck, Skylanders Trap Team in Deal

Originally posted by aNbMedia, Inc. on July 30, 2014:


GameTruck, Skylanders Trap Team in Deal

GameTruck Licensing announced that it will bring Skylanders Trap Team, the newest installment to the Skylanders franchise, to fans this summer through a nationwide tour with Activision Publishing. The Skylanders Trap Team First-to-Play Tour is a three-month, five market mobile marketing campaign that kicked off on July 24 at San Diego Comic-Con and will end in late October. For each leg of the tour, a Skylanders-branded trailer will be converted into a mobile theater, providing fans one of the first hands-on gameplay opportunities before the official launch of Skylanders Trap Team on October 5 in North America. Other stops on the tour include Los Angeles, San Francisco, Dallas, Chicago, and New York.

GameTruck has partnered with Skylanders for the last three years for the launch of each game in the franchise, including Skylanders Spyro’s Adventure and Skylanders Giants. For launch of Skylanders SWAP Force, every GameTruck location featured hands-on gameplay and giveaways.