Eperiential Partnership Brings One of the World’s Most Successful Video Game Franchises of All Time to Major Markets Nationwide for 4th Consecutive Year
Tempe, AZ (07/25/2014) – GameTruck Licensing, LCC announced today that it will bring Skylanders Trap Team™ the newest installment to the Skylanders® franchise to fans this summer through a nationwide tour with Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI). The Skylanders Trap Team First- to-Play Tour is a three-month, five market mobile marketing campaign that kicks off on July 24 at San Diego Comic-Con and will end in late October. For each leg of the tour, a Skylanders-branded trailer will be converted in to a mobile theater, providing fans one of the first consumer hands-on gameplay opportunities before the official launch of Skylanders Trap Team on October 5 in North America. Other stops on the tour include Los Angeles, San Francisco, Dallas, Chicago, and New York.
“We truly believe that we’re an ideal partner for such a promotion as we provide a turnkey solution,” said GameTruck CEO and Founder Scott Novis. “We’re not only responsible for managing the budget of a large program like this, but we also oversee the production of wraps, negotiate deals with all venues and fairs, staff the events and much more.”
GameTruck has partnered with Skylanders for the last three years for the launch of each game in the franchise, including Skylanders Spyro’s Adventure® and Skylanders Giants™. For launch of Skylanders SWAP Force™, every GameTruck location featured hands-on gameplay and giveaways.
The consecutive partnership with Activision and other national brands is the result of GameTruck’s National Marketing Team’s dedication to creating immersive integrated marketing campaigns that capitalize on its franchise system to promote products, brands, and experiences through one-of-a-kind partnerships that include product demonstrations with hands on trials, product sampling, featured videos, in-event signage and mobile billboards.
Skylanders Trap Team brings a ground-breaking innovation to the Skylanders franchise by reversing the magic of its signature Toys-To-Life™ play pattern to let kids bring life-to- toys for the first time. With Skylanders Trap Team, Portal Masters seek out and defeat the most wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in magical Traps. Players can then send villains back into the game where they play as them to fight for good.
GameTruck offers a premier party experience for both children and adults in a mobile, interactive, multiplayer environment. The original and longest-running mobile video game theater concept, GameTruck expanded to include mobile laser tag adventure in 2013. Since it was founded in 2006, GameTruck has grown to 70 franchisees operating 100 GameTruck rigs and serving 150 territories across 30 states and Lagos, Nigeria. Headquartered in Tempe, AZ; GameTruck aims for the continuous improvement of theircurrent franchises, the expansion into new territories, and the extended opportunities of their National Marketing Team in 2014. www.gametruckparty.com.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO’S ADVENTURE, TOYS TO LIFE and ACTIVISION are trademarks of Activision Publishing, Inc.
1 According to The NPD Group, GfK Chart-Track and Activision Blizzard internal estimates, including toys and accessories. All time since NPD and GfK Chart-track began recording