Eperiential Partnership Brings One of the World’s Most Successful Video Game Franchises of All Time to Major Markets Nationwide for 4th Consecutive Year
Tempe, Arizona(July 25, 2013)- Following our first year of support for Make-A-Wish, which culminated in more than $15,000 donated in 2012, GameTruck Licensing, LLC, a leader in video game entertainment, pledges their continued support to Make-A-Wish and its mission to grant the wishes of children with life-threatening medical conditions. GameTruck, the original and only patented mobile video game theater, will align with Make-A-Wish through May 2014, supporting the Make-A-Wish vision of granting every eligible child’s wish. GameTruck franchise owners have pledged to participate in Make-A-Wish chapter events throughout the year. Because of its initial success as a campaign last year, GameTruck will again host a “Month of Giving”, this year launching on August 1st and continuing throughout the month. During the "Month of Giving” campaign, Game Truck will donate $20 for each party booked during the month, up to a cap of $380 per trailer.
“We are extremely proud of the work we did with Make-A-Wish last year,” said Scott Novis, founder and CEO of GameTruck. “Not only did we make a considerable financial contribution, but our GameTruck parties helped bring smiles to these children’s faces and helped them escape in our video game world for a few hours, which was priceless.”
GameTruck offers a premier party experience for both children and adults in an interactive, multiplayer environment accommodating at least 16 players. GameTruck trailers are equipped with more than three dozen of the latest multiplayer video games and all the major video game consoles (XBOX360®, Nintendo Wii™ and PlayStation®). A GameCoach manages each event, promoting fair, interactive play. A standard GameTruck party consists of two hours of play for ages 6 and up; 16-20 players can compete in the trucks interior. Just like at home, GameTruck parents can look through the library and take out what they deem unacceptable for their kids.
“For Make-A-Wish, companies like GameTruck are essential to fulfilling our wish-granting mission,” said David Williams, president and chief executive officer of Make-A-Wish America. “GameTruck goes above and beyond to create wish experiences that make life more enjoyable for wish kids and their families.”
Since it was founded in 2006, GameTruck has grown to 60 franchisees operating 80 GameTruck rigs in 150 territories across 23 states and Lagos, Nigeria. Expansion is underway in Canada and Trinidad and GameTruck expects to add 30 new franchisees and 60 new territories in 2013 alone, with long-range projections for 200 to 250 units covering the U.S. and Canada. GameTruck is the owner of U.S. Pat. No. 8,029,368 issued October 4, 2011. www.GameTruckParty.com
Make-A-Wish® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true can have positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family. Based in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 38 minutes. It has granted more than 226,000 wishes since its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish at wish.org to learn more.
2015 Spring Road
Oak Brook, IL 60523
FOR IMMEDIATE RELEASE
TOMY’S INNOVATIVE BATTROBORG PARTNERS WITH GAMETRUCK
FOR A KNOCK-OUT PARTY NEAR YOU!
Be the First to Battle as Battroborg Comes to Life in GameTrucks Nationwide
OAK BROOK, IL—(July 3, 2013)—TOMY International and GameTruck™ Licensing Corporation are proud to announce that Battroborg, the innovative motion-controlled battling robot brand from TOMY, will be exclusively available on all GameTrucks beginning in July. As part of the US unveiling for Battroborg, the GameTruck partnership lets users experience the breakthrough product prior to it becoming available at retailers nationwide in August.
TOMY’s Battroborg motion-controlled battling robots are built for combat and fueled by your own fists. As the first battling micro-robot of its kind, Battroborg takes players center ring, with two-handed, motion-controlled nunchucks, letting opponents control every jab! Operating at distances of up to 50 feet, Battroborg automatically records damage level via an LED light on each robot, changing color every time a punch is received. Whether you’re a brawler, a glass jaw or a southpaw, Battroborg promises pure excitement, ultimate battling action and knockout fun!
“We’re honored to partner with such a well-known, successful company as TOMY. We love offering exclusive opportunities to our customers and we’re extremely excited to be able to offer Battroborg as an added-value experience at all our GameTruck Parties,” said Scott Novis, CEO and Founder of GameTruck. “Battroborg is like a video game sprung to life, and now kids can get their hands on what I’m sure will be the hot toy for the holidays on our GameTrucks this summer.” Supported by the Battroborg trailer premiere in-truck and a mutually-beneficial social media campaign, this partnership will seed the market for Battroborg prior to the all-important 2013 holiday season.
Battroborg is perfect for one-on-one competitions or large Battle Royals of up to 20 robots in the 3-in-1 Battle Arena. The MSRPfor the deluxe set, which includes two Battroborgs and the 3-in-1 Battle Arena is $79.99and the line is geared for ages 8 and up.For information,including photos, product descriptions and more,visitwww.battroborg.com and join the conversation on Facebook athttps://www.facebook.com/Battroborg.
About TOMY International
TOMY International (www.tomy.com)is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and Tomica® brands as well as products for mothers, infants and toddlers marketed under its The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as Chuggington, Pokémon, Dinosaur Train, John Deere, Disney’s Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International’s mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY
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