Originally posted by aNbMedia, Inc. on July 30, 2014:

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GameTruck, Skylanders Trap Team in Deal

GameTruck Licensing announced that it will bring Skylanders Trap Team, the newest installment to the Skylanders franchise, to fans this summer through a nationwide tour with Activision Publishing. The Skylanders Trap Team First-to-Play Tour is a three-month, five market mobile marketing campaign that kicked off on July 24 at San Diego Comic-Con and will end in late October. For each leg of the tour, a Skylanders-branded trailer will be converted into a mobile theater, providing fans one of the first hands-on gameplay opportunities before the official launch of Skylanders Trap Team on October 5 in North America. Other stops on the tour include Los Angeles, San Francisco, Dallas, Chicago, and New York.

GameTruck has partnered with Skylanders for the last three years for the launch of each game in the franchise, including Skylanders Spyro’s Adventure and Skylanders Giants. For launch of Skylanders SWAP Force, every GameTruck location featured hands-on gameplay and giveaways.