TOMY
2015 Spring Road
Suite 400
Oak Brook, IL 60523
www.tomy.com

FOR MORE INFORMATION CONTACT:
Scott Goldberg
Salmon Borre Group
847.347.3333
scott@salmonborre.com
Twitter: @TOMYNewsUS

FOR IMMEDIATE RELEASE

TOMY’S INNOVATIVE BATTROBORG PARTNERS WITH GAMETRUCK

FOR A KNOCK-OUT PARTY NEAR YOU!

Be the First to Battle as Battroborg Comes to Life in GameTrucks Nationwide

OAK BROOK, IL—(July 3, 2013)—TOMY International and GameTruck™ Licensing Corporation are proud to announce that Battroborg, the innovative motion-controlled battling robot brand from TOMY, will be exclusively available on all GameTrucks beginning in July.  As part of the US unveiling for Battroborg, the GameTruck partnership lets users experience the breakthrough product prior to it becoming available at retailers nationwide in August.

TOMY’s Battroborg motion-controlled battling robots are built for combat and fueled by your own fists. As the first battling micro-robot of its kind, Battroborg takes players center ring, with two-handed, motion-controlled nunchucks, letting opponents control every jab!  Operating at distances of up to 50 feet, Battroborg automatically records damage level via an LED light on each robot, changing color every time a punch is received. Whether you’re a brawler, a glass jaw or a southpaw, Battroborg promises pure excitement, ultimate battling action and knockout fun!

“We’re honored to partner with such a well-known, successful company as TOMY.  We love offering exclusive opportunities to our customers and we’re extremely excited to be able to offer Battroborg as an added-value experience at all our GameTruck Parties,” said Scott Novis, CEO and Founder of GameTruck. “Battroborg is like a video game sprung to life, and now kids can get their hands on what I’m sure will be the hot toy for the holidays on our GameTrucks this summer.”  Supported by the Battroborg trailer premiere in-truck and a mutually-beneficial social media campaign, this partnership will seed the market for Battroborg prior to the all-important 2013 holiday season.

Battroborg is perfect for one-on-one competitions or large Battle Royals of up to 20 robots in the 3-in-1 Battle Arena. The MSRPfor the deluxe set, which includes two Battroborgs and the 3-in-1 Battle Arena is $79.99and the line is geared for ages 8 and up.For information,including photos, product descriptions and more,visitwww.battroborg.com and join the conversation on Facebook athttps://www.facebook.com/Battroborg.

About TOMY International

TOMY International (www.tomy.com)is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl®, Johnny Lightning® and Tomica® brands as well as products for mothers, infants and toddlers marketed under its The First Years®, Lamaze, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular and classic licensed properties such as Chuggington, Pokémon, Dinosaur Train, John Deere, Disney’s Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International’s mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

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