Coolest Franchise Award Goes to GameTruck!

FC’s Coolest Franchise Award Goes to GameTruck! Exclusive Interview with Scott Novis, President and Founder of this Videogame Party Franchise

by Ambrosio on October 19, 2011

(Ambrosio’s note:  I’ve been doing some research on “under the radar” franchise concepts in the hope of discovering some hidden gems worth featuring on the blog.  One of the franchises that really made on impression on me was GameTruck.  This is the coolest franchise concept I’ve come across in a long time — and I’m not even a gamer!  It just seems like a really fun business to own.  It’s my pleasure to share with you this exclusive interview with Scott Novis, President and Founder of GameTruck Franchise Licensing, LLC.  In the spirit of fun, I’m naming GameTruck as the recepient of Franchise Chatter’s Coolest Franchise Award for 2011!)

Scott Novis is no stranger to video games nor innovation. His two engineering degrees, 10 issued patents, and nearly a decade of video game development experience give him unique insight and passion in creating innovative business solutions and concepts.

After receiving degrees in Electrical and Computer Engineering from Arizona State University, Scott spent several years working abroad to gain insight and exposure to the global economy.  He then spent half a decade working in Motorola’s research labs where he helped develop graphics and display technologies that ultimately resulted in the issuing of his patents.

Attracted by the exciting pace of technology and innovation in the video game space, Scott joined Rainbow Studios as its VP of Development. The studio was responsible for some of the most successful games of the PS2 era, including the birth of the ATV Offroad Fury Franchise. In all, Scott received credit on the development of 13 video games with sales in excess of 20 million units and revenues of $500 million dollars.

Franchise Chatter (FC):  Can you tell us the story behind the creation of GameTruck?

Scott Novis (SN):  It started when I was at my son’s 4th birthday party.  I was at a pizza arcade, one of those places I once heard a comedian describe as “casinos for kids”.  The part that really jumped out at me, besides what a miserable experience it was, was the video games.  They were so old.  I knew the games we made at Rainbow Studios crushed anything you could play in an arcade.  So the next day, I dived into trying to figure out how to recreate the experience I remember from being a kid.  I wanted to recapture the excitement of playing the best games with your best friends.  The result was GameTruck.

FC:  How does a GameTruck party actually work?GameTruck Photo

SN:  By appointment, the patented GameTruck Mobile Video Game Theater parks at your event and provides multi-player video gaming entertainment. Serving up to 20 individuals, GameTruck offers 2+ hours of video game fun hosted by our expert GameCoach and conveniently parked just outside your home, office or off-site venue.

The GameTruck Mobile Video Game Theater is completely self-contained and all weather. No rain cancellations! It’s always 75 degrees and dry inside on our comfy 20 ft. long custom couch. We offer a venue for 16 players simultaneously.

We carry all the latest titles for multi-player fun across a broad spectrum of genres (Sports, Music, Adventure and Traditional) for any of the 3 game consoles (Nintendo Wii, Xbox 360 and PS3). The majority of our 50+ titles are rated Everybody and Teen, but we have it all. For older girls and boys, we link all 4 of our HD 240-HZ screens for 16-player Halo Battle or 8-player Black Ops!

GameTruck PhotoFC:  In the spring of this year, you appointed Mary Lynn Kelly, the creator of Arizona’s Challenger Learning Center, as your Education Division Director.  What are your plans for this education division?

Believe it or not, we are still very focused on video gaming.  I break video games into two segments.  Sports games and education games.  A well designed video game has more in common with education than movies, books, or music.  Why?  Because the gamer must participate.

A game — like a learning system — holds the player in a regiment of competency.  It’s a complex pattern that stimulates the brain the way the brain likes to learn.

Sports games, on the other hand (and I don’t mean basketball or football), are about eliminating the regiment of competency so we can focus on the one pattern we are genetically predisposed to be endlessly fascinated with — people.  Sports lock down all the rules so we can focus on the participants.

If you look at video games this way, you see that games like Halo and Call of Duty are nothing but basketball with guns.  GameTruck created a sports video game industry.  If we can take one tiny sliver of the video game market and turn it into a successful birthday party business, why can’t we take the core of what games are and revolutionize education?

It’s simple, really — our interactive events leverage kids’ passion for video games to learn in new and exciting ways that save schools money, make teachers’ lives easier, and most of all create a lasting impression on the student.

FC:  Can you describe the target market for GameTruck and how big is the market potential for your business?

I realized after starting the business that the core of a GameTruck event is not only about playing the best games with your best friends. There is aGameTruck Photo value for the parents as well.  In short, what is it worth for a Mom to have her son at home, with all of his friends, having the time of his life, safe, and most important of all, not in her house?

We think there is tremendous opportunity in this country for kids to come together and play together with our patented system.  I believe we can serve anyone who has outgrown a bounce house, all the way up to adults who still want to game together.

Franchise Chatter (FC):  Who do you consider to be your competitors in this space and what are some of your advantages over them?

Scott Novis (SN):  We’ve had a lot of companies jump on the bandwagon, and claim they do exactly what we do, but I still believe our biggest competitor is the pizza arcade.  We also need to do a better job of appealing to girls.  Video games have always struggled with this, but there have never been more games that appeal to all ages and genders than now.

FC:  Can you describe the ideal franchisee for a GameTruck business?

SN: There really is no “certain type” of ideal franchisee.  One must have the desire and drive to promote and execute parties and events. We are still very new and we aren’t a household name just yet.  We are national however, occupying over 25 states.  We also operate in Lagos, Nigeria.

So our franchisees must be committed to explore opportunities that will help them gain exposure as quickly and consistently as possible.  Word of mouth will propel this excitement, so the franchisee must be driven.

Comfort with B2B is a good attribute to promote large format events.  You don’t have to be a “gamer”, but you will need to hire a GameCoach that possesses those skills.  Most of all, the ideal candidate needs to be ready to have some fun!  GameTruck is a really fun business model.

GameTruck PhotoFC:  What specific steps do your most successful franchisees take in order to build and grow their respective GameTruck businesses?

SN:  Our top franchisees do three things.  First, they work in and on their businesses every day.  GameTruck is really amazing in how quickly people have come in and ramped up. It can lull you to sleep in a way.  The best owners are relentless in their focus on their business.

Secondly, they are just as passionate about their company’s reputation as their own.  They really focus on building word of mouth, throwing a great party and making sure people have a great experience to talk about afterwards.

Finally, they promote their business.  They make sure everyone knows who they are and what they do.  There’s a saying that all marketing is local.  Making sure everyone knows who you are and what you do is one of the keys we have seen to success.

FC:  Can you tell us a bit about the initial investment and continuing expenses to operate a GameTruck business?  What is the profit potential?

GameTruck PhotoSN:  Profit potential is established by many factors including debt and operating expenses.  GameTruck will help you organize the operations of your business to be as effective as possible.

GameTruck LLC offers franchise licenses with a term of 10 years.  License renewal is available upon completion of the 10 year term.  GameTruck charges a onetime licensing fee of $7,500.  In addition, a franchisee selects the Primary Area of Responsibility (PAR) with a minimum size of 150K people.  GameTruck has a formula to calculate the cost of that exclusive territory.  You can design a territory as large as you see fit.

Normal operating costs combined with a monthly royalty fee will comprise your expenses.  No brick and mortar leases!

FC:  What are your goals for GameTruck in the next few years and how do you plan to grow the brand?GameTruck Photo

SN:  We are very excited about our growth potential.  Now that we have sold over 100 territories and have a national fleet on the road, we are seeing tremendous interest in using our network to help promote new video games and other services.  Couple that with our work in schools and we are building a powerful distribution network for new products, concepts and experiences that companies are already finding value in.  As our equipment, process and systems continue to improve, we are excited about our potential to help people start their own great GameTruck businesses.

FC:  Is there anything else you wish to share about GameTruck?

SN:  We are very excited about the recent awarding of our patent.  Many people can talk about innovation, but when you are recognized by the U.S. Patent Office, that’s pretty special and it talks volumes about not only our hard work and innovation but also our integrity.  We didn’t just slap something together, we are in this for the long haul.  And this award is the first of what we hope will be many more to come.

Read more here:

Play Skylanders Spyro™s Adventure Before the Game is Released by Hosting a GameTruck Party

October 5, 2011 1:26 PM EDT

TEMPE, Ariz.– Activision and GameTruck are excited to announce the exclusive first-to-play opportunity available inside every one of GameTruck’s mobile video game theaters. This opportunity comes prior to the public release of Skylanders Spyro’s Adventure, which is set for October 16, 2011.

Activision is working with GameTruck to bring public access to Activision’s cross-platform game play experience through Skylanders before it is available to purchase in stores. All GameTruck locations are currently showcasing the game and six of the Skylanders figures, bringing even more excitement to the GameTruck experience.

Skylanders Spyro's Adventure lets kids take on the role of a powerful Portal Master who can control over 30 different characters, including the beloved purple dragon Spyro. Each of these heroes is a protector of Skylands, an amazing mysterious world which has been taken over by a sinister Portal Master known as Kaos, a powerful enemy that has frozen the Skylanders as toys and banished them to Earth. Only the players of Skylanders Spyro's Adventure can help return these heroes back to their world by embarking on an adventurous journey where they will explore mythical lands, battle menacing, outlandish creatures, collect treasures, and solve challenging puzzles as a part of a quest to save Skylands.

Skylanders Spyro's Adventure is rated E10+ by the ESRB. For more information, visit

Call 888-602-4263 or visit to book your private party and preview Skylanders for yourself.

About Activision Publishing, Inc.

Headquartered in Santa Monica, CA Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

About GameTruck Licensing, LLC.

Headquartered in Tempe, Arizona, GameTruck Licensing, LLC sells and supports GameTruck franchises operating the only patented mobile video game theater. Since 2006 GameTruck has been operating mobile video game theaters, bringing the excitement of interactive entertainment to households across the United States.

Arlington Joins the GameTruck Family

 Yahoo News:

Innovative birthday party and corporate event franchise brings the original mobile video game theater to the Arlington, TX area.

Dallas, TX (PRWEB) July 26, 2011

GameTruck Corporation, the world’s first mobile video game theater franchise, today announced it is rolling out a new franchise in Arlington. The arrival of GameTruck will bring the hottest video gaming experience to the region.    Owned by Grand Prairie resident Kimberly Bedford-Richardson, the franchise will boast a patent pending mobile gaming theater that can be rented for parties and corporate events. With the explosive growth and overwhelming popularity of video games, demand for the company’s services is soaring.

“We are delighted to add another franchise to the GameTruck family,” said Scott Novis, founder of GameTruck. “GameTruck attracts a diverse audience, from children to adults, personal birthday parties and events to corporate gatherings and product launches. We envision that GameTruck will bring the power of interactive play to entertainment, education and corporate America.”

GameTruck offers a premiere party experience for both kids and adults, with GameCoaches who promote fair, interactive play and video gaming ethics that extend beyond the party. GameTruck brings people together to enjoy gaming in an interactive multiplayer environment. The self-powered, climate-controlled GameTruck trailers are outfitted with comfortable seating, five flat screen televisions, enhanced sound systems and the latest video game consoles. The simplicity of having the GameTruck trailer come directly to the customer’s home is very appealing to customers.

“This is such a great business, nothing beats the look on people’s faces when they step into the truck – it is a gamers’ nirvana,” said Novis. “More importantly, the company is focused on helping gamers harness the best that video games have to offer. For too long, video games have really served to isolate and make sedentary their users. Today, that has changed completely and games can be powerful tools for socialization, physical activity and the development of cognitive skills. At GameTruck we are on a mission to change the way people play.”

The patent pending mobile lounge is climate controlled making it a perfect fit for areas like Arlington. The vehicle is warm and dry in the winter and cool in the summer, taking weather out of the equation when planning a party.

For more information, or to schedule your GameTruck party, go to, or call 888-602-4263.

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Kimberly Richardson
Game Truck Arlington