When I first started working on GameTruck in 2005, I focused on playing the best games with your best friends. As I have written about in many other places, it was my frustration with the “Family Entertainment Center” concepts that sparked my desire to do better. I wanted to recreate the fun and excitement I used to share with my friends at the arcade. In the 70’s and 80’s arcades held the latest in video game entertainment. What’s more, they were designed (most of them anyway) to be shared. When arcades died, much of gaming became about a personal, isolating experience.

With GameTruck, I focused on the best multiplayer games. Initially I wanted this to be a structured experience. Something the kids would have a hard time doing at home. I was concerned that people would look at video game consoles and think they could throw their own party at home. In truth, many still do.  What made GameTruck work however, what really made it take off were two parallel ideas. First, the configuration of equipment we brought – enough TV’s, consoles, controllers, and copies of the video games – were super hard for people to assemble themselves. The very few people that invested in a set up like ours were “legendary” – meaning they were statistically irrelevant and not really our customer.

Most people would not spend that kind of money to invite over 15 friends once a year to play games.  In fact, most of these “man caves” tend to focus on 3-4 people – everyone getting their own screen and console. Just showing up with everything 16 to 20 gamers needed to play turned out to be special. However, that wasn’t the only thing, let alone the most important thing.

What made a GameTruck party work was that we designed it for the parents. While the kids were connecting with their friends, the parents could do the same. As a recent AT&T ad joked, “word of mouth was what they did before advertising” – they could have easily said, “word of mouth is what saves entrepreneurs from not understanding marketing.”  Mom’s told other mom’s how easy this party was to throw. I had been to just about every concept you can think of, and money aside, my biggest complaint – and the complaint of many of my friends? The mind-numbing amount of time you spent sitting around doing nothing.

American adults hate to waste time. A GameTruck party gave parents time. They could have their own party, or they could join their child in the trailer and play games. I recall one happy mother beaming because her son’s party gave her the two hours she needed to clean her house!

The gift of time for the parents, and a great experience for the players were enough to make GameTruck grow nationally into the company it is.  However, over the last 5 years I have been watching and studying what makes for a great party.  So many times, our talented Game Coaches and owners would say, “It’s the experience!” Well, there are lots of experiences. Someone running up and kicking you in the shin is an experience.  Not one you want to have, but certainly it qualifies. What ever was happening for parents and players, it was remarkable for them. This summer, I think I got an insight into what is happening, and why our business has remained so strong for so long. Nathan Ullyot the Director of Parks and recreation pointed me to an amazing statistic.  More kids are falling out of team sports at a younger age, faster than ever.  In 2013, 45% of 15 year-olds had stopped playing team sports.  In 2016, 70% of 13 year-olds had stopped playing team sports.  According to the Aspen Institute, by 2020, 70% of 11 year-olds had stopped playing team sports.

Across the country, more kids are playing fewer sports at a younger age. What’s more, online gaming and social media can create the perception of an infinite supply of “disposable friends.” These are one-sided relationships that meet a specific need for a short period of time, but there is little to no expectation on the part of the child to reciprocate.  What’s more, if the relationship becomes strained the children can “walk away” and find someone else to play with. With fewer and fewer children playing team sports, but nearly 90% playing video games – a GameTruck party takes on a whole new meaning.

Whole New Meaning

First and foremost, with a GameTruck party, nearly everything happens face to face and in-person. What is more, the Game Coach fills a very rare and special

role for the children. Video games are unique in that most adults have completely abandoned their kids to them. According to Jane McGonigal, 9 out of 10 parents will go watch a child play a sports game, but only 1 out of 10 parents will play a video game with their child. Children are crying out for mature adult leadership, recognition, and value in this area they are so passionate about. The Game Coach is not merely knowledgeable about the games, they are also an adult who cares about gaming. One of the top responsibilities of a coach is to help the players negotiate what games they are going to play together. The trailers only bring out multiplayer games. The kids will have to play together. What’s more, we have a policy of no lone wolves. Every child at a party is invited into a group and encouraged to play. 

Of course, the environment encourages this type of behavior, but specifically it is the coach, their unique personality, compassion, and attention to the players that makes all the difference. Early on I recognized that when we hired Coaches, we wanted to seek out gamers with a “musician” personality. Musicians care about developing personal competence and skill, but they also hope to entertain others. Musicians also have another key skill. They are concerned with and focused on creating positive emotional experiences to share with others.

The combination of inclusion, recognition, and an emphasis on a positive emotional energy has made the GameTruck staff virtually legendary over the last 15 years. It is not uncommon for kids who attended a party to ask for a coach by name. Children remember for years who worked their party.

Think about that.

Can you even remember the name of the person who assisted you at the pizza-arcade near your house? In my experience the staff are hardly distinguishable from the equipment.

Conclusion

While GameTruck has delivered great parties for fifteen years, the shifting social dynamics of our children’s lives have never left them so isolated. I am firmly of the belief that friendships are made shoulder to shoulder, in the strive toward common interests that unite us. Through a long organic process, we have learned that our Coaches play an integral role in helping players unite interests and expand their friendships through play. We have so few opportunities to do this today, I for one, really appreciate the work of our dedicated owners and staff that care so deeply about making this happen for every child we throw a party for.

It is hard to believe it was 15 years ago that I started to work on GameTruck. Entrepreneurship is such a strange process. You can do all the homework, all the research (and you should) but there comes a point where an idea takes you by the heart and pulls you along. In this blog post, I’ll share the story of GameTruck and how it has become a fantastic option for winter parties. Join me as we explore the exciting world of GameTruck and its year-round entertainment offerings.

I remember asking my wife after one particularly stressful night early in the history of the company, “Why did you let me do this?” She answered simply enough, “Because there was no stopping you.”

Trailblazing a NEW frontier.

Creating the ultimate winter party experience.

I have written about my initial vision for the company many times in many places.  In short, I was focused on recreating the environment I loved as a kid.  Playing the best games with my best friends.  Where I got lucky was that I also tried to design a party that met my wife’s  needs as a parent.  

It had to be simple, effortless, easy.  It also had to be cool.  Not just cool as in, wow that’s awesome! but temperature wise.  I live in Arizona.  Getting rid of heat is a big deal.  If I wanted to operate a year-round business, I needed to have a way of managing the thermal load of a couple dozen kids, electronics, with the sun beating down on us. 

From the very beginning our trailers were designed to be insulated.  

Winter proof Fun

Surprising Discoveries for Winter Parties.

What I didn’t think about, and provided to be interesting, is that isolating heat works in both directions.  If you don’t want heat to get in, the same insulation can be used to keep heat from getting out.

When we sold our first franchises in California, so I wasn’t too worried about the weather.  But when we opened a GameTruck franchise in New Jersey, I was nervous about the winter.  Turns out, I didn’t need to be. Come to find out, a mobile video game theater works just great in the winter!

The decision to make our units self-contained and climate-controlled ensured the safety and enjoyment of kids throughout the year, making winter parties a breeze. 

When I saw the first pictures of people have a GameTruck party in the winter snow I was floored.  It turned out the kids, who are used to going to school all year in the snow, had no trouble running from their front door to the trailer to play video games.  And the same conditions that made GameTruck loved by parents everywhere still applied.  

Love, all the way around!

The kids were home, but not in the house.  The parents could hang out and enjoy themselves knowing their kids were safe with our expert Game Coaches have the time of their lives.  The weather was the least of the problems.  In fact, it was almost never a problem at all!  Over the last decade and half, we have had more problems about showing up than not showing up.

You see, GameTruck owners take showing up for a child’s birthday seriously.  If the roads have been plowed, chances are, our owners are going to be there.  That is why it is always a good idea to check your messages and email the day before you party.

You should never assume we will not show up because the weather is bad.  Kids are born in all months of the year, which means GameTruck, (unlike a lot of other mobile concepts), also works in all 12 of those months.  

But how has this changed in 2020 for Winter Parties?

At its core, GameTruck was always about providing private parties as an alternate to the mad crowds and expensive carnival games of the family entertainment center.  

We’ve taken it a step further with GameTruck@Home, where you don’t even need to step outside your house for a winter party. We can deliver pre-sanitized video game consoles loaded with fantastic games, allowing you to enjoy gaming in the comfort of your own home during the winter season. Friendships are forged and strengthened through shared experiences, and GameTruck ensures that making friends doesn’t stop just because it’s cold outside. Making friends does not stop just because it gets cold outside.

Neither does GameTruck.

Ready for Fun, Rain or Shine, in Winter Parties

So whether it’s Nintendo Switch, XBox One, or Playstation 4 (in your home or in the trailer), our team is ready to bring your friends and family the best party experience ever no matter the reason or  season! 

We welcome you as both a returning and brand new customer.

Now, there’s only one thing left to do. Fill out a form or give us a call to book your event today!

You might even get a few great smiles and some long lost laughter you’ve been longing for… 

Sincerely,

Scott Novis | Founder

If you’re interested in booking a GameTruck party for your next event, visit our website at www.gametruck.com

Check out our Winter Fun for Families – 9 Affordable Ideas for more!