Dealing With a Disability: Two Entrepreneurs’ Inspiring Stories

Running a business poses unique challenges to those living in a wheelchair. But budding entrepreneurs Kirk Keating and Sharon Gardner aren’t letting their disability get in their way of success. Here, their inspiring stories.

Kirk Keating

Kirk Keating remembers feeling “10 feet tall and bulletproof,” he said of his life as a young man. “I was active in all kinds of sports and especially enjoyed riding my motorcycle.”

That active lifestyle came to an abrupt halt, however, when he was injured in a motorcycle accident at the age of 25. He was released from the hospital six months later and told he would never walk again.

He nevertheless continued working and spent 20 years as an IT professional in his hometown of Tempe, Ariz.

“Last year the company told me they were moving IT operations to Ohio, so I decided to do something else,” Keating explained.

He looked into franchise opportunities and discovered Game Truck, a company that uses motor coaches equipped with video games for children’s parties. Keating loved the idea and signed on as a franchisee last summer. He works out of his home and employs four party facilitators and an education leader.

“She does educational events such as on-site field trips to schools where we will bring students on the bus and show them graphics of the solar system, for example,” he explained.

Keating said he’s used to living in a wheelchair and doesn’t see it as a hindrance to his everyday life, except when he is going on specific sales calls.

“Sometimes it is difficult if a building doesn’t have a ramp or has too many stairs,” he said. “But otherwise, I’m really used to it. I drive with hand controls, so I can still get around well.”

How does he stay so positive?

“I remember being in rehab with a lot of 20-somethings and it seemed clear to me that a portion of us would end up going home and sitting on the couch drinking beer and a portion of us would get back into our lives and move on,” Keating said. “I wanted to be one of the ones to move on.”

He offers a few pieces of advice for budding entrepreneurs with disabilities.

“Begin your search for an opportunity just like anyone else would; don’t have the knee jerk reaction of thinking about everything in terms of your disability,” he said. “Do what fits your style and matches your skill set.”

Sharon Gardner

Sharon Gardner was 13 years old when she became paralyzed. She was acting the part of an angel in a school Christmas play when, during rehearsal, she fell from scaffolding onto the back of a choir chair. Now, 52 years later, Gardner isn’t letting her disability slow her down.

She is owner of Healthy Life and Times, an online store for health supplements. After working as a hospital chaplain for more than 10 years near her home city of Austin, Tex., she contracted a pressure sore that wouldn’t go away.

“Pressure sores are sores that often happen to people who can’t feel them,” Gardner said. “Since I don’t have feeling in my feet and my sore was in my foot, I didn’t know when it was getting worse.”

After three years of dealing with her sore, Gardner heard about Miracle Mist Spray, an herbal spray with packaging that claimed to reduce sores. Skeptical, she tried it anyway.

“I bought it in 2004 and within a week, my sore was going away,” she said.

Gardner was so impressed with the product that she wrote an article about her recovery in July 2005 in New Mobility Magazine, an action that eventually led her down the entrepreneurial path.

“A few weeks later, the owner of the store that sold me Miracle Mist called me and asked me to work there because so many people were coming in and asking about the product,” she said. “I went down and started handling the calls.”

A few years later, Gardner bought the store and turned it into an online business that sells, among other things, Miracle Mist Spray. Today, she works from home.

What challenges does she face as someone who uses a wheelchair?

“It takes me a long time to get ready in the morning,” she said. “By the time I get ready for work, I’ve already put in several hours of work.”

Gardner offers a few pieces of advice for entrepreneurs in a similar situation.

“Be brutally honest with yourself as to what you can and can’t do and then focus on what you can do,” she said. “Remember that everyone can do something.”

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GameTruck Owners Not Playing Around

From kobe burgers to doggy baths, entrepreneurs have figured out a way to make just about any business mobile. And now, one entrepreneur is using the concept of fun on wheels to help others become business owners. In today’s American Franchise Spotlight, we go behind the scenes at GameTruck, a mobile video game theater.

GameTruck sells itself as offering “the ultimate video game party,” and is exactly what the name implies; a truck filled with games, specifically video games that play on consoles, such as the XBOX360, Nintendo Wii and PlayStation. The trucks are equipped with four to eight flat screen TVs and seating that accommodates up to 16 people.

Scott Novis launched the company in 2006, after years of working for gaming companies such as Rainbow Studios and Disney.

“People who had real jobs thought video games were frivolous,” said Novis. GameTruck’s popularity may prove otherwise. Since franchise operations began in 2008 the company has approved 60 franchisees in 23 states and Nigeria. This year GameTruck hopes to add 30 new franchisees.

“Illinois only has two trucks,” said Novis, “There is tremendous opportunity to expand in the U.S. From the Midwest to the northeast, those places are going to be huge.”

GameTruck offers three vehicle models; a gooseneck tow-behind trailer, a V-nose trailer or an RV unit. Franchisees purchase the trailers from the company and buy their own tow-vehicle. The initial investment can range from $135,000 to $185,000, depending on the trailer model. Franchisees pay a $9,500 franchising fee and monthly royalties of 7% of gross revenue.
Flexibility in operations is a distinct selling point for GameTruck franchisees. While some franchisees run the business as a full-time job, others just book the truck on weekends. The trucks can be stored in RV lots or the franchisee’s own property.

Ken Levey, the company’s newest franchisee, signed the ten-year franchising agreement and drove his truck to Warren, New Jersey from Nappanee, Indiana in December of last year. He sells paper and plastic products in addition to operating his GameTruck. Levey has hosted 30 events since December and is hoping to book 25 events a month.

“The most important thing is the moms,” said Levey, “You have to make sure the moms are happy because every party is an advertisement for 20 more parties.”

While parties keep GameTrucks full on the weekends, the company is looking for ways to fill them on weekdays. “This is a capital equipment utilization business,” said CEO Novis, “One of the things we try to do is push ROI as high as we can.”

Novis hopes to generate more business for his franchisees by using the trucks for educational programs, something he started locally in Phoenix two years ago. He recently partnered with The Learning Care Group, a child-care provider with over a thousand schools nationwide.

This month GameTruck will honor its Chicago franchisee with an award for setting the most number of events on one “rig” in one month: 67. “Our most successful franchisees do business-to-business sales,” said Novis. For those who shy away from picking up the phone, GameTruck is in the early stages of launching a telesales department.

While sales generate revenue, GameTruck franchisees must also master logistics, scheduling and trailer operations.

“There are a million things you just don’t think about until something goes wrong,” said Joel Carlson, GameTruck’s first franchisee, “Like that we have to tighten the lug nuts on trailers every week.”

Carlson now operates four trailers. “Every time we added a trailer, the complexity of our business went up,” he said. After developing his business’ employee training program, customer service process and confirmation and cancellation policies, Carlson realized, “There is a lot more that goes into this business than running around birthday parties.”

In the company’s history one franchisee has failed. Novis, who warns franchisees that they are not buying a toy, attributed the failure to a bad fit between the person who bought the truck and the person who operated it.

“If you own this thing, you need to run it,” said Novis.

As the company prepares to expand to Canada and to the other 27 states it is not in, Novis is looking for determined franchisees because “anywhere you can put a professional baseball stadium, there should be a bunch of GameTrucks.”